Instead of spending all of our money on high-priced athletes and advertising, Gaspari Nutrition has become a leader in the industry by, 1) actually putting our resources into the formulas (there's a new one!), 2) by funding the independent clinical trials to back up what we say about them, 3) by word of mouth, and 4) because once someone tries a Gaspari Nutrition product, they buy them again and again.